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The RFU has vowed to keeping up forward drive by launching a five-year strategy designed to leverage the achievement of England's World Cup victory.

Core Targets of the Strategy

Named Every Rose: Our Time, the initiative outlines numerous ambitious goals, including becoming the first England team to achieve back-to-back World Cup victories.

An additional primary aim is to expand participation to 100,000 participants taking part in rugby throughout the nation by the end of the decade, up from the existing total of 60,000.

Financial and Fan Base Ambitions

The RFU is also aiming to increase twofold its earnings from the women's sport to £60 million, permitting greater investment in community the game.

Moreover, the plan sets out a goal of gaining 3m loyal Red Roses fans.

“The pressures have never been higher,” remarked Alex Teasdale, the executive director of the women’s game. “The chance has never been bigger, but standing still is not possible because the movement are now fully in motion.”

Fostering a Legacy for Women’s Rugby

She highlighted that the women's game has progressed significantly since joining at the rugby union in the year 2011, when there were merely 12,500 registered players.

She recalled that in some clubs, while women could technically play, they were not encouraged as well.

In spite of the advancements made, she asserted that more action is necessary to strengthen the sport, despite a cost of living crisis.

Record-breaking Milestone and Forward-looking Goals

“In the latest match, we experienced an remarkable achievement as 82,000 fans came into the gates at Allianz Stadium to see our England women claim the 2025 Rugby World Cup,” she remarked.

“Planning for the future to 2030, we intend to maintain this momentum continuing.”

Obstacles and Potential

Teasdale continued that the union works in an environment where budgets are limited, which can create tough conversations.

“Ambitious strategies, especially for the women’s game, naturally disrupt the current situation,” she said. “However the reality is evident: the long-term prospects of the game relies on the women’s game.”

Support Base and Continued Dedication

At the same time, the head of the rugby union, Bill Sweeney, pointed out that of the four hundred thousand attendees who visited the championship, nearly a third had not once been to a game in the past.

“Possibly the figure that truly excites us is that the vast majority stated they want to come back and watch more matches,” he commented. “But we can’t become complacent. We have to keep our foot on the gas.”